Test of Mascots and Packaging for Popped Millet

Publication date

Authors

ABSTRACT

The data suggests that Ti Pop should be a clean cut, slightly intellectual, physically fit conservative but stylish teenage female who only comes in contact with soccer balls when practices exploding them with karate kicks. She may or may not be a superhero but, if she is, she should be wearing a cape. There is no indication that her skin color matters to the target population.

The Research Description

Objective 1: Test consumer opinions of the mascots and labels to aid MFK in making a decision which label and mascot to use.

Objective 2: Determine the preferences and interests of Haitian consumers regarding mascots so to fine tune characteristics of those MFK has already developed the one(s) that will be selected.

Four surveyors (2 male and 2 females) interviewed 205 respondents, 99 female and 106 males, 90% of whom were between 6 and 19 years of age. All school children located in 9 schools at 6 neighborhoods in Port-au-Prince.

The survey instrument used paired comparisons of clipart representing different characteristics and dimension. Specifically, Skin color, gender, age, sports, animation, humanness, beauty, violence, intellectual inclination, musical interest, strength (muscular-ness), and style

FULL TEXT

RELATED CONTENT

Food Distribution, Production, and Consumption in Haiti (Part 2)

Food preparation specialists have helped popular class Haitians adapt to deepening poverty while still allowing them to obtain high calories at low cost. In the process they invigorate the local economy and earn income to support themselves and their families. But alternative sources of prepared food have emerged over the last two decades that compete with the local food preparation economy.

Read More »

Food Distribution, Production, and Consumption in Haiti

This study is about the very important topic of how to get RUFs (Ready to Use Therapeutic Foods) onto the popular Haitian market. Haiti is 1/3rd of an island with a current population between 10 and 11 million people. Until recently the majority of the population lived in rural areas and was dependent on small scale agriculture and livestock rearing…

Read More »